Cash is king to business (Profit is vanity and the importance of cash)
Cash is king for all businesses and is a phrase often used in business speak. The term reflects the belief that cash is more valuable than anything else in business. It’s true to say that cash is king and profit is vanity, as profits not converted into cash are useless to any company. The cash is king full saying: Turnover is vanity and profit is sanity, but cash if king.